Artefacto – Grove at Grand Bay

Artefacto Showroom for the Grove at Grand Bay
Artefacto Showroom “Before”
©2013 Professional Photographer Craig Denis
Artefacto Showroom for the Grove at Grand Bay
Artefacto Showroom “After”
©2013 Professional Photographer Craig Denis

In this beast of a post production project for Artefacto I was once again asked to make miracles happen to turn this showroom model unit for the soon to be Grove at Grand Bay in Coconut Grove, Miami into what looks like a penthouse apartment sitting room. In the before and after images above you can see that the room I was dealing with presented many challenges. As many commercial photographers know, preconception of the final image in post production had to be thought about while the shoot was happening. The view from the before image features a row of fake floor to ceiling windows with a printed picture of what the view will be. Artefacto’s creative team provided me with the original photos taken to print the window view, I then had to free transform and perspective control those files to fit exactly over the printed windows. Strategic professional photography lighting was set on location to bring the After image to life and further color balance was required in photoshop to give the room a daylight look to match the dropped in view from the outside. The final image is going to be used for Artefacto’s advertising campaign for this location and will be featured as a double page spread in Ocean Drive  Magazine and Florida Design

Check out my previous “Before and After” post to see a little video I put together for more before and after architectural photography samples.